Happy Birthday 80th To The Hemperor!

We all owe Jack Herer a great debt– without his 1985 book ‘The Emperor Wears No Clothes’ that reawakened America to it’s hemp-laden past history as well as his tireless activism towards decriminalizing all forms of cannabis, we would not be where we are today. Thank you Jack!



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Did you know that while the cannabis plant can potentially produce over a hundred different cannabinoids, there is one that is more powerful– and controversial– than all the rest: Delta-9-THC, or just THC for short.

THC is the primary psychoactive compound that the plant produces. It is not yet known how the cannabis plant managed to so perfectly mimic and exploit our internal chemistry. Some researchers refer to the synergy between humans and THC as a “happy accident” (with an emphasis on “happy”).