“Make No Mistake: Cannabis Equity Can’t Wait.”

“In short, experts say, social and racial equity must become foundations rather than buzzwords in cannabis — and be treated as complex processes, needing patience and investment — if this entire industry is going to succeed. A key reason is that our nation’s giant cannabis industry is a patchwork of underground and state-level or municipally legal sources, with a long history of mostly being innovated and (literally) cultivated by, and weaponized against, people of color.” Janet Burns, Forbes (January 8, 2020).

An excellent article from Forbes offers a strong perspective on the importance of a social justice component in modern legal canna-business. Give it a read!

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Did you know that while the cannabis plant can potentially produce over a hundred different cannabinoids, there is one that is more powerful– and controversial– than all the rest: Delta-9-THC, or just THC for short.

THC is the primary psychoactive compound that the plant produces. It is not yet known how the cannabis plant managed to so perfectly mimic and exploit our internal chemistry. Some researchers refer to the synergy between humans and THC as a “happy accident” (with an emphasis on “happy”).