Building the Perfect Tailgate Cooler

There’s a specific kind of energy that shows up in a parking lot on a Saturday morning in the fall — grills going, chairs getting unfolded, a cooler getting refilled before noon. Game day has its own rhythm, and it doesn’t actually require what most coolers are stocked with.

Here’s how we’d build a tailgate cooler, can by can.

For the long stretch — the one that starts before anyone else shows up and doesn’t quit. This is where Session Packs earn their name. 5mg THC, 5mg CBD — the perfect balance for a day that’s measured in hours, not one can. Available in Lemonade Iced Tea and Peach Iced Tea, these are built specifically for pacing: lighter than our standard lineup, so you can actually have more than one across a long afternoon without the day getting away from you. If a tailgate is a marathon and not a sprint, this is the can built for exactly that math.

For whoever wants something bigger per can. This is where the full lineup comes in — iced down, ready to grab, the same cold-can-in-hand feeling as anything else in the cooler. Peach Iced Tea shows up here too, just at our standard strength, alongside the rest of the flavors in rotation. Good for the person who knows what they want and wants the full version of it.

A few hosting notes if you’re the one bringing the cooler:

• Ice it heavy — tailgates run warmer than you’d expect even in October, and these are best cold.

• Bring more Session Packs than anything else if the day is a long one. They’re built for exactly that pacing, and they’ll go first once people figure out why.

• Keep the two options visibly separate in the cooler — Sessions on one side, full-strength on the other — so nobody’s guessing which can is which once the ice sets in and labels get a little harder to read.

And the part that’s easy to forget: you can genuinely stay the whole day. No mid-afternoon crash, no “I need to switch to water” moment three hours in, no next-morning regret that makes you dread next week’s tailgate. Just the parking lot, the people, the day — the parts that were actually the point in the first place.

Whatever your tailgate looks like this season, the lineup’s built to match the day: something built for pacing through the long stretch, and something for whoever wants the full can. That’s the whole idea — show up, stay in it, and actually remember the day.