“In short, experts say, social and racial equity must become foundations rather than buzzwords in cannabis — and be treated as complex processes, needing patience and investment — if this entire industry is going to succeed. A key reason is that our nation’s giant cannabis industry is a patchwork of underground and state-level or municipally legal sources, with a long history of mostly being innovated and (literally) cultivated by, and weaponized against, people of color.” Janet Burns, Forbes (January 8, 2020).

An excellent article from Forbes offers a strong perspective on the importance of a social justice component in modern legal canna-business. Give it a read!